Andrea Low

I am a doctoral student at UCLA Anderson in the Behavioral Decision Making area.

Current Research

My research examines how individuals interpret and respond to communications from organizations. In particular, I study how consumers and citizens recognize and make sense of behavioral interventions and how these interpretations shape their engagement, trust, and behavior. Rather than treating behavior change as a purely empirical problem, my work aims to build theory about how people understand the intent behind organizational influence. I apply these insights across marketing, education, and healthcare contexts.

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I prioritize using a mixed-methods approach in my research, in particular combining field and lab studies to study how interventions affect choices in natural contexts, and understand the specific psychological mechanisms that give rise to these effects.

Working Papers

Shared Identity or Shared Interests? Experimental Evidence on the Bases of Peer Connection and Success. With Megan Weber, Hengchen Dai, Alicea Lieberman, Hal Hershfield, Katy Milkman, Dena Gromet, Angela Duckworth, and Mary Murphy. Under review at the Journal of Personality and Social Psychology.

Estimating the Threat of AI-agent Responding Across Online Survey Platforms. With Grace Zhang, Robert Walatka, Stephenie Chen, Oleg Urminsky, Kianté Fernandez, Jon Bogard, and Craig Fox. Under review at Proceedings of the National Academy of Sciences.

Bureaucratic Receptiveness. With Stephen Spiller.

Covariation Bias. With Stephen Spiller.

Justifying Behavioral Interventions: The Role of Trust. With Hengchen Dai, Silvia Saccardo, Craig Fox, Rich Leuchter, and Jeff Fujimoto.

Information Avoidance: Evidence from Healthcare. With Jose Arellano, Hengchen Dai, Silvia Saccardo, Craig Fox, Rich Leuchter, and Jeff Fujimoto.